MAISON MARGIELA | VISUAL CAMPAIGN
→ CHALLENGE
Luxury is not about the product itself, but about the story, the universe, and the values behind it.This project challenged us to buy an object for less than 5 euros at a local bazaar and turn it into a campaign inspired by the tone and aesthetic of Maison Margiela — proving that luxury is built through narrative, not price.
→ SOLUTION
The chosen object was a transparent raincoat. We created an audiovisual piece and graphic visuals that translate the Maison Margiela universe into a new context. The concept explores the constant search for identity and how it changes with time and experience. The transparent raincoat becomes a metaphor: a layer that protects, reveals, and transforms — just like identity itself.
→ PROJECT SCOPE:
Art direction · Graphic Design · Filmaking
