FES EL FAVOR DE COMPORTARTE :) - Campaign 360º
→ Context
In some areas of Barcelona, the streets are neglected and not respected. Taking care of the city is everyone’s responsibility—because walking through Barcelona should always be a pleasant experience.
→ Solution
From this issue, a new 360º campaign is born to encourage people to care for Barcelona.
The concept is clear: if you don’t behave properly, the whole community will reject you.
The campaign stands out for its strong, direct visuals—people showing clear gestures of rejection. Faces that communicate disapproval instantly and are impossible to ignore.
→ Project scope: Campaign 360º · Creativity · Graphic Design · Social Media
→ IDEA
Run a public awareness advertising campaign in multiple formats and across multiple platforms throughout Barcelona.
The message must be clear, direct, and impossible to ignore.
The goal of the communication is for individuals to feel ashamed of themselves if they behave in an uncivil manner and to be rejected by others if they do not comply with the rules.
